Ruah Organic Hyaluronic Serum should be in your skincare regime.

If your skin goals include plumpness and hydration, then including hyaluronic acid (HA) in your routine is one of the best transformative additions that will take your skin from lacklustre to glow factor. While applying an acid to your skin sounds counter intuitive, hyaluronic acid or HA is quite the opposite. Unlike other sorts of acids that slough off dead skin and may leave your skin red and raw, hyaluronic acid plumps the skin by restoring the natural moisture barrier. 


  • Hyaluronic acid is a naturally occurring sugar molecule that lubricates your skin and your joints. 

  • Hyaluronic acid helps your skin to retain and attract moisture which counteracts the visible signs of ageing.

  • Applying hyaluronic acid topically has shown an improvement in firmness and elasticity as well as diminishing wrinkles in as little as two weeks.

  • Hyaluronic acid is an amazing skin booster as it enhances the body’s ability to produce and use collagen helping you to achieve healthy, radiant and supple skin.

  • The addition of hyaluronic acid supplementation can help alleviate dry skin from the inside out.


Hyaluronic acids' age defying super powers are due to its water loving properties. It’s akin to giving thirsty, dry and flaky skin a large, hydrating drink keeping it smooth, plump and hydrated. An added bonus, replenishing lost HA stores - topically and internally – can diminish fine lines and wrinkles. 

Hyaluronic acid is an abundant and naturally occurring, water attracting sugar molecule found in our connective tissue throughout our bodies and is produced by fibroblasts and keratinocytes found in our skin, eyes, hair and even our nerves. As well as assisting skin health another one of its primary processes is to lubricate our joints.


Hyaluronic acid is the main glycosaminoglycan (GAG) found in the skin. Its gel like structure stores water in the extracellular matrix of the connective tissue and due to its water binding capacity, it significantly contributes to skin elasticity by acting like a reservoir or big wet sponge that draws moisture (humectant) from the surrounding environment. 

One of the amazing and transformative attributes of hyaluronic acid as a skincare ingredient is its ability to hold up to a thousand times its weight in moisture further enhancing hydration and suppleness. It also safeguards the skin matrix by keeping it stable and renewed due to its involvement in tissue repair. Studies have shown that it improves the production of collagen, maintains elasticity, fights free radical damage and aids wound healing.

When our skin is excessively exposed to UVB rays via the process of ageing, the cells in the dermis become inflamed and weak producing less hyaluronic acid which increases the rate of its degradation. On average, our bodies contain around 15 grams of hyaluronic acid, five grams of which is synthesised and degraded daily. In normal skin, hyaluronic acid exists as a polymer of medium molecular weight.

Our natural, vegan hyaluronic acid found in our NEW Hyaluronic Serum

There are two main sources of Hyaluronic acid the first being animal extracted (from Rooster Combs typically) and the second being bacterial fermentation. Our material is from bacterial fermentation using glucose that is corn derived to create the hyaluronic acid in a bio fermentation process.


To replenish your hyaluronic acid supply and maintain smoother and more hydrated skin, you can apply hyaluronic acid topically as well as ingest it and inject it under the surface of the skin.

The benefits of hyaluronic acid are multifaceted as it’s a calming and gentle ingredient for practically all skin types even the most sensitive skin that is prone to redness and breakouts. And because our Hyaluronic Serum is such a low molecular weight you only need the smallest amount to see and feel the results (the size of a match head). It really is a case of a little going a long way. 

As with all serums it is best to apply them first in a layering effect followed by your moisturiser and eye product. In general, it’s best to apply skincare products in order of consistency starting with the more liquid products and ending your layering routine with the thicker and heavier products (moisturisers and creams).

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